British-made dog shampoo bars

Proper care
for good dogs.

Thoughtfully made shampoo bars for dogs, created with the same care and attention we believe should go into every cosmetic product.

Shop the bars Why we made them →

The Innocent Soap difference

Dog care made with care.

Made in Britain with dogs in mind. Our shampoo bars combine thoughtful formulations with a simple, responsible approach to dog care.

Made in Britain

British-made dog care from a small, independent business.

Made with care

Developed with the same attention to detail we bring to cosmetic products.

Dog-first

Formulated with dogs and their skin in mind.

Responsible

Vegan-friendly formulations and a cruelty-free philosophy.

The collection

Two bars. One simple idea.

150g paper-wrapped shampoo bars · £10.99 each

For a thorough clean

Groomer's Professional
Deep Clean

A hardworking shampoo bar designed for dogs that need a proper clean after muddy walks, adventures and grooming.

£10.99

For sensitive-feeling skin

Oatmeal & Itchy Skin

A soothing dog shampoo bar made with oatmeal and gentle botanical ingredients, designed with sensitive skin in mind.

£10.99

It started with a question.

“Do you make a dog shampoo that's ethical, and made with the same care as human cosmetics?”

One of our skincare clients asked us that question. The answer was no.

So we decided to make one.

That question became Innocent Soap: British-made dog shampoo bars, created with dogs in mind and produced with the care and attention we believe should go into every cosmetic product.

Innocent Soap
Proper care for good dogs.

The 100 Bar Challenge

Can an AI sell 100 bars in 30 days?

We're testing what happens when a small British business gives an AI marketing agent a real commercial target: 100 shampoo bars in 30 days.

Follow the experiment

Current target 0 / 100 bars sold

For groomers & stockists

Interested in stocking Innocent Soap?

Trade price: £4.00 + VAT per 150g bar. Contact us for trade enquiries, samples and larger orders.

Trade enquiries

Stay in the loop

Follow the experiment.

We'll share the progress of the 100 Bar Challenge, product news and the occasional tale of muddy dogs.